Step 1
Qualify advertiser
Sales prepares a multi-issue proposal for an advertiser.
Illustrative workflow / Publisher sales & production
A day in the
workflow.
A publisher workspace for advertiser relationships, proposals, issue schedules, artwork handoffs and receivables.
Fictional scenario. This is a marketing walkthrough, not a customer case study or a live CRM.
Step 2
Reserve inventory
Accepted placements enter the issue and insertion schedule.
Step 3
Approve proof
Artwork status and customer decisions guide the production handoff.
Step 4
Publish insertion
Finance reviews campaign billing and allocates the payment.